Stop niching down ✋🛑

That IS NOT how you build an audience for your personal brand.

If you read your average “how to” article on personal branding, it will recommend to deeply understand your target audience so you can pick:

🟡 your brand voice

🟡 your brand colors

🟡 your graphic style

🟡 your brand messaging

Basically, to tailor e · v · e · r · y · t · h · i · n · g to your target audience.

A sure way to have the least effective personal brand out there is to dilute everything about yourself trying to be something you’re not just because that’s “what the audience wants”.

The personal in personal brand is there for a reason.

It’s meant to be about YOU.

It all stems from YOU.

YOU are the niche.

Understanding your target audience is obviously an absolute must. But if you lose everything that makes you you in the process, there will be no personal brand left for them to subscribe to.

Show up online.

Share your work.

Share your opinions.

Share your personality.

Share yourself.

Your content will resonate with those it must.

And your audience will reveal itself to you.

YOU are the niche.

And the only way to find your audience is to put YOURSELF out there.

And let your audience find you 🫵

What’s stopping you?